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The Ultimate Guide To Creating Eye-Catching Instagram Highlights

williamfaulkner December 01, 2024

The Ultimate Guide To Creating Eye-Catching Instagram Highlights

How to make Instagram highlights?

Instagram highlights are a great way to showcase your best content and tell a visual story about your brand or business. They're a great way to attract new followers and keep existing ones engaged.

In this article, we'll show you how to make Instagram highlights, step-by-step. We'll also provide some tips on how to use highlights to your advantage.

How to make Instagram highlights

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Create a new highlight

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Add stories to a highlight

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How to make Instagram highlights

Instagram highlights are a great way to showcase your best content and tell a visual story about your brand or business. They're a great way to attract new followers and keep existing ones engaged.

Create a new highlight: Decide on a theme for your highlight and choose a cover image that represents it.
Add stories to a highlight: Select the stories you want to add to your highlight and arrange them in the order you want them to appear.
Edit your highlight: You can change the cover image, add or remove stories, and edit the highlight's title.
Promote your highlight: Share your highlight on your Instagram profile and in your stories.
Use highlights to tell a story: Use highlights to create a cohesive narrative about your brand or business.
Use highlights to showcase your products or services: Use highlights to feature your products or services and provide more information about them.
Use highlights to drive traffic to your website: Use highlights to link to your website or other online content.

By following these tips, you can create Instagram highlights that are engaging, informative, and visually appealing. Highlights are a great way to showcase your best content and tell a visual story about your brand or business. They're a great way to attract new followers and keep existing ones engaged.

Create a new highlight

Choosing a theme for your highlight and a cover image that represents it is an essential step in creating a cohesive and engaging Instagram highlight. Here are a few things to consider when choosing a theme and cover image:

Your brand or business: What are the key messages you want to communicate about your brand or business? What kind of image do you want to project? Your theme and cover image should reflect your brand's identity.
Your target audience: Who are you trying to reach with your highlights? What kind of content are they interested in? Your theme and cover image should appeal to your target audience.
The purpose of your highlight: What do you want to achieve with your highlight? Are you trying to promote a product or service? Drive traffic to your website? Tell a story about your brand? Your theme and cover image should align with your goals for the highlight.

Once you've considered these factors, you can start choosing a theme and cover image for your highlight. Here are a few tips:

Keep it simple: Your theme and cover image should be easy to understand and visually appealing. Avoid using too much text or complex imagery.
Use high-quality images: Your cover image should be high-quality and visually appealing. It should be sized correctly so that it doesn't appear pixelated or distorted.
Be consistent: Your theme and cover image should be consistent with your overall brand identity. This will help to create a cohesive and professional look for your Instagram profile.

Choosing the right theme and cover image for your highlight is an important step in creating a successful Instagram highlight. By following these tips, you can create a highlight that is engaging, informative, and visually appealing.

Add stories to a highlight

Adding stories to a highlight and arranging them in a specific order allows for a curated and intentional storytelling experience on Instagram. This feature empowers users to present a cohesive narrative and control the flow of information they share with their audience.

Story Selection:
When selecting stories for a highlight, consider their relevance to the highlight's theme and overall message. Choosing stories that complement each other and contribute to the narrative strengthens the impact of the highlight.
Story Order:
The order of stories within a highlight influences the storytelling arc. Arranging stories chronologically or thematically creates a logical flow and enhances the user's understanding of the narrative. Highlighting key moments or transitions with specific stories adds depth and engagement.
Highlight Cohesion:
Maintaining a cohesive theme throughout a highlight ensures a unified and focused message. Stories should align with the highlight's purpose, whether it's showcasing a product, sharing a travelogue, or providing educational content. Consistency in visual style, tone, and subject matter reinforces the highlight's identity.
Story Editing and Optimization:
Before adding stories to a highlight, consider editing them for optimal presentation. This may involve cropping, adding filters, or adjusting the duration to enhance their visual appeal and impact. Optimizing stories for highlight placement ensures a polished and engaging experience for viewers.

By carefully selecting and arranging stories within a highlight, users can craft a compelling narrative that resonates with their audience. This strategic approach elevates the storytelling capabilities of Instagram highlights, making them a valuable tool for effective communication and brand building.

Edit your highlight

Editing your highlight, including changing the cover image, adding or removing stories, and editing the highlight's title, is an essential step in curating a cohesive and visually appealing Instagram profile. Here are a few key reasons why editing your highlights is important:

Consistency: Editing your highlights allows you to maintain a consistent look and feel for your Instagram profile. By using a consistent color scheme, font, and overall aesthetic, you can create a cohesive brand identity that will make your profile more recognizable and visually appealing.
Relevancy: Editing your highlights allows you to keep your content relevant and up-to-date. As you add new stories to your profile, you can edit your highlights to reflect your latest content and keep your followers engaged.
Storytelling: Editing your highlights allows you to tell a story with your content. By arranging your stories in a specific order and choosing a cover image that represents the theme of your highlight, you can create a narrative that will capture your followers' attention and keep them engaged.

By taking the time to edit your highlights, you can create a more cohesive, visually appealing, and engaging Instagram profile. This will help you to attract new followers, keep your existing followers engaged, and build a stronger brand identity.

Promote your highlight

Promoting your highlight on your Instagram profile and in your stories is an essential step in getting your content seen by more people. Here are a few of the benefits of promoting your highlights:

Increased reach: Sharing your highlight on your profile and in your stories will help to increase its reach and get it seen by more people. This is especially important if you have a new highlight that you want to promote or if you have a highlight that is particularly relevant to your current audience.
More engagement: Sharing your highlight on your profile and in your stories will also help to increase engagement. When people see your highlight, they are more likely to tap on it and watch it. This can lead to more likes, comments, and shares, which can help to further promote your highlight and your brand.
Improved brand awareness: Sharing your highlight on your profile and in your stories will help to improve brand awareness. When people see your highlight, they will be more likely to remember your brand and what you have to offer. This can lead to more followers, customers, and sales.

By following these tips, you can promote your Instagram highlight and get it seen by more people. This can help to increase engagement, build brand awareness, and drive traffic to your website or other online content.

Use highlights to tell a story

Instagram highlights are a powerful tool for businesses and brands to tell their story and connect with their audience. By curating a series of stories into a highlight, you can create a cohesive narrative that tells the story of your brand, your products, or your services. This can help you to build a stronger connection with your audience and drive engagement.

Here are a few tips for using highlights to tell a story:

Choose a theme for your highlight: What is the story that you want to tell? What are the key messages that you want to communicate? Once you know your theme, you can start to select stories that support your narrative.
Arrange your stories in a logical order: The order of your stories will determine the flow of your narrative. Start with a strong opening story that grabs attention and then follow up with stories that support your theme and build to a conclusion.
Use a variety of content: Don't just use photos in your highlights. Mix things up with videos, boomerangs, and text posts. This will help to keep your audience engaged and interested.
Add a cover image and title: Your cover image and title are the first things that people will see when they come across your highlight. Make sure that they are visually appealing and accurately reflect the content of your highlight.

By following these tips, you can use Instagram highlights to tell a story that will engage your audience and help you to achieve your business goals.

Use highlights to showcase your products or services

Instagram highlights are a great way to showcase your products or services and provide more information about them. By creating a highlight for each product or service, you can provide your audience with all the information they need to make a purchase decision.

Product Features and Benefits:
Use highlights to showcase the features and benefits of your products or services. This is a great way to educate your audience about what your products or services can do for them and why they should choose you over the competition.
Customer Testimonials:
Use highlights to share customer testimonials and reviews. This is a great way to build credibility and trust with your audience. When potential customers see that other people have had a positive experience with your products or services, they are more likely to make a purchase.
Behind-the-Scenes Content:
Use highlights to give your audience a behind-the-scenes look at your business. This is a great way to build a personal connection with your audience and show them the human side of your brand.
Product Launches and Updates:
Use highlights to announce new product launches and updates. This is a great way to keep your audience informed about your latest offerings and generate excitement for your brand.

By using highlights to showcase your products or services, you can provide your audience with all the information they need to make a purchase decision. This can help you to increase sales and grow your business.

Use highlights to drive traffic to your website

In the realm of digital marketing, Instagram highlights emerge as a potent tool for driving traffic to external web destinations. This strategic use of highlights allows businesses and content creators to extend their reach beyond the confines of the platform and funnel their audience towards their websites, online stores, or other relevant content.

By incorporating website links within highlights, users can seamlessly redirect their followers to landing pages, product pages, blog posts, or any other desired destination. This functionality transforms Instagram highlights into mini-marketing campaigns, effectively leveraging the platform's massive user base to generate website traffic and achieve specific business objectives.

Furthermore, highlights offer a persistent and easily accessible way to showcase website links. Unlike stories that vanish after 24 hours, highlights remain on a user's profile indefinitely, providing a durable platform for promoting external content. This extended visibility increases the chances of followers engaging with the links and taking the desired action.

To fully harness the potential of Instagram highlights for website traffic, businesses should carefully curate their highlight content. This includes selecting visually appealing cover images that accurately represent the linked content and crafting compelling descriptions that entice followers to click through. Additionally, businesses can leverage the "Swipe Up" feature in stories to further promote their highlights and drive traffic to their websites.

In conclusion, utilizing Instagram highlights to drive traffic to external websites is a powerful marketing strategy that can significantly enhance online presence and engagement. By incorporating website links within highlights, businesses can effectively guide their Instagram followers to their desired destinations, ultimately boosting website traffic and achieving their marketing goals.

FAQs on "How to Make Instagram Highlights"

This section addresses frequently asked questions and provides concise answers to clarify any uncertainties or misconceptions related to creating Instagram highlights.

Question 1: What are the key benefits of utilizing Instagram highlights?

Instagram highlights offer several advantages, including the ability to:

Showcase the best and most relevant content on your profile.
Provide additional context and information about your products or services.
Drive traffic to your website or other online platforms.
Build a stronger connection with your audience by sharing behind-the-scenes content and personal stories.

Question 2: How can I create an effective Instagram highlight?

To create an impactful Instagram highlight, consider the following tips:

Choose a theme or topic that aligns with your overall brand identity.
Select high-quality images or videos that visually represent the theme.
Arrange the stories in a logical order that tells a cohesive story.
Craft a compelling highlight title and description that accurately reflects the content.
Regularly update and refresh your highlights to keep them relevant and engaging.

In conclusion, understanding the benefits and best practices of Instagram highlights empowers businesses and individuals to leverage this feature effectively. By implementing these strategies, you can create visually appealing and informative highlights that engage your audience, promote your brand, and achieve your desired outcomes.

Conclusion

In conclusion, creating engaging and effective Instagram highlights requires careful planning, curation, and storytelling. By following the strategies outlined in this article, you can utilize this powerful feature to showcase your brand's personality, promote your products or services, and foster a strong connection with your audience. Remember to align your highlights with your overall brand identity, regularly update your content, and leverage the available tools to maximize their impact. Embrace the opportunities presented by Instagram highlights to elevate your social media presence and achieve your marketing goals.

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